Which festival started as a technology conference before becoming famous for its live music?

SXSW (South by Southwest)

SXSW, which began in 1987 in Austin, Texas, was originally a conference aimed at bringing together people from the technology industry. Quickly, it evolved into a cultural melting pot, adding music, film, and interactive media to its lineup. This one-of-a-kind festival perfectly illustrates the intersection of technology and creativity, becoming a must-visit spot for discovering emerging trends and new talents. SXSW is now recognized globally as a culture incubator, where music, films, and technological innovations meet, creating a captivating synergy that attracts participants from all around the world.