Illustration for the question “Which festival began as a music festival in 1987 before later adding Film and Interactive?”

Music

Which festival began as a music festival in 1987 before later adding Film and Interactive?

Correct answer SXSW (South by Southwest)

Fact

Did you know?

SXSW began in Austin in 1987 as a music festival and conference created to give the city’s music community greater exposure. In 1994, Film and Interactive were added. Today, SXSW brings together music, film, technology, education and culture, but its origin was music—not a technology conference. The event’s expansion turned Austin into an annual meeting place for performers, filmmakers, entrepreneurs, journalists, and audiences.

Reviewed by the Qulture editorial team · August 9, 2026

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