What principle of color psychology explains why certain colors can influence a person’s emotional state?

Color-emotion association

Color-emotion association is a key principle of color psychology, asserting that certain hues can have specific effects on our moods and behaviors. This theory is based on the idea that our brain interprets colors in a way that evokes innate or learned emotional reactions. For example, red can accelerate the heart rate and evoke feelings of passion or danger, while blue can calm the mind and promote concentration. These reactions are not universal but are often influenced by cultural, personal, and even evolutionary factors, highlighting the complexity of our interaction with colors. This understanding of the relationship between color and emotion opens up fascinating possibilities in various fields, from art to therapy.